Growth Marketer

Growth Marketer (Founding / First Marketing Hire)

Role type: Full-time | Location: Remote (US) with some travel for events; NYC a plus

Overview

SumIt is hiring its first dedicated marketing hire. You will report directly to the CEO and own marketing strategy and execution in a true hands-on builder role—building marketing as a function from early stage while partnering closely with the CEO (brand/narrative) and Product.

What you’ll do

• Own the growth funnel & analytics end-to-end:
  • Lead-source analysis, channel ROI, qualification reporting
  • Build the dashboard and reallocate effort quickly based on judgment
• Lead content & narrative / demand generation:
  • Newsletter, articles, LinkedIn
  • Turn SumIt’s MCP/AI story into repeatable market messaging (category lever)
• Drive website & SEO:
  • Own getsumit.com (including getting into the CMS yourself)
  • Improve SEO results, including AI search (GEO/AEO)
• Build presence and partnerships for authority (continued scope includes sales enablement and industry presence)

How this role is different

• Not a last-click performance-marketing role.
• Target buyers are family offices and wealth managers—high-trust, relationship-driven, with long sales cycles.
• Success is measured by pipeline quality and trust/authority over quarters, not short-term conversion dashboards or cheap CPCs.

Requirements

• Ability to build marketing systems and run them with full ownership
• Strong capability for brand/category narrative in a high-reputation market
• Proficiency using analytics to judge channel ROI and make fast reallocation decisions

Nice-to-haves

• Experience with SEO and emerging AI search concepts (GEO/AEO)
• Experience translating technical/AI capabilities into clear customer-facing narratives (MCP/AI)
• Familiarity with software category presence (e.g., industry sites/communities such as G2)