Growth Marketer

Role Overview

The Growth Systems & Lifecycle Marketing Manager will own a key part of Geoship’s marketing engine—optimizing how people move from first discovering Geoship to becoming investors, homeowners, and advocates. You’ll treat marketing as a system and drive conversion improvements across the full funnel.

Responsibilities

• Lifecycle Marketing & Personalization (HubSpot)
  • Own lifecycle marketing strategy from first touch through conversion in HubSpot
  • Build and optimize email journeys, automation, segmentation, lead scoring, and personalization
  • Create customer journeys with the right message at the right time
  • Continuously improve nurture sequences for prospective investors and future homeowners
• Conversion Optimization
  • Own conversion optimization across landing pages, forms, email funnels, and key customer journeys
  • Build, execute, and analyze A/B tests across lifecycle experiences
  • Identify funnel friction and implement improvements to increase conversion
  • Partner with design and development to improve landing page performance
• Analytics & Experimentation
  • Build dashboards and reporting to surface actionable insights
  • Analyze customer behavior and funnel performance to find highest-leverage opportunities
  • Develop hypotheses, prioritize experiments, measure results, and iterate quickly
  • Maintain a culture of continuous optimization through disciplined testing
• Growth Strategy & Funnel Goals
  • Improve investor growth (crowdfunding and investor relations)
    • Increase investor conversion and engagement via personalized lifecycle campaigns
    • Improve marketing-to-investor conversion for high-net-worth leads
  • Improve customer pipeline growth
    • Increase lead-to-reservation conversion
    • Optimize customer education and nurture experiences
• Agency & Cross-Functional Collaboration
  • Partner with paid media agencies; review reporting and drive optimization opportunities
  • Collaborate across design, content, partnerships, community, and leadership to deliver cohesive customer experiences

Requirements

• Strong systems thinking for lifecycle marketing and conversion optimization
• Experience owning lifecycle marketing programs end-to-end (strategy through experimentation)
• Proficiency with HubSpot for automation, segmentation, and lifecycle workflows
• Strong experimentation and analytics skills (A/B testing, dashboards, funnel analysis)
• Ability to collaborate cross-functionally and work with paid media agencies

Nice to Have

• Experience optimizing both investor/crowdfunding funnels and homeowner reservation/lead journeys