Growth Lead

Role: Growth Lead

Own and scale customer acquisition across multiple channels for an early-stage, profitable AI startup. Reporting directly to the founder, you’ll take responsibility for both existing high-performing programs and new initiatives built from scratch.

Responsibilities

• Own and execute the growth strategy across:
  • Influencer marketing
  • Performance marketing
  • Organic content
• Take over existing growth initiatives managed by the founder and contractors
• Design, launch, test, and scale new customer acquisition channels and campaigns
• Develop and optimize growth experiments end-to-end (concept → execution → analysis → iteration)
• Partner with the founder to shape growth strategy as the company expands into new AI product categories
• Manage multiple growth functions simultaneously while maintaining strong execution
• Track, analyze, and report on campaign performance, channel effectiveness, and growth metrics
• Identify growth opportunities and proactively build solutions with minimal direction
• Leverage AI tools and emerging technologies to improve marketing efficiency and effectiveness

Requirements

• 2–6 years of marketing, growth, or customer acquisition experience
• Proven track record delivering measurable growth and business impact
• Strong ownership mindset; able to independently identify opportunities and execute
• Hands-on experience running initiatives end-to-end from strategy to measurement and optimization
• Comfortable thriving in ambiguity and fast-paced startup environments
• Analytical mindset focused on metrics, experimentation, and performance
• Quick learner; can rapidly adopt new channels, tools, and growth tactics
• Passion for AI products and emerging technologies

Preferred Qualifications

• Founding marketer / first marketing hire experience at a startup
• Performance marketing agency experience or hands-on paid acquisition expertise
• Experience leading growth for consumer or prosumer products
• Proven influencer marketing success with measurable results
• Familiarity with generative AI tools and products
• Experience marketing to both B2B and B2C audiences
• Experience owning multiple marketing channels simultaneously

Benefits

• Fully remote role
• Competitive equity package
• Direct access and mentorship from the founder
• High ownership and autonomy over growth strategy
• Ability to build and shape the marketing function from the ground up
• Competitive compensation

Compensation

• US-based candidates: $150,000–$200,000 base salary
• Canada-based candidates: $75,000–$120,000 base salary