Group Marketing Manager, Base Chain

Role overview

Coinbase is hiring a Group Marketing Manager (Base Chain) to lead Go-To-Market (GTM) strategy and operations for Base. The role owns high-priority launches and events, managing a small team while translating complex technical capabilities into messaging that builds trust and drives measurable adoption across developers, builders, and enterprises.

Responsibilities

• Own GTM strategy & execution for priority products and audiences (positioning, messaging, launch planning) to drive adoption.
• Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance; craft clear narratives for developer/builder audiences.
• Run marketing operations: planning, prioritization, process design, and operating cadence to keep work shipping on time.
• Manage a team up to 2 PMMs in a player-coach capacity, setting storytelling and GTM quality standards while personally owning key workstreams.
• Shape and deliver global events strategy end-to-end, from flagship conferences to owned activations (e.g., Base Batches).
• Define and report performance metrics including launch performance, adoption, pipeline influence, and partner amplification; optimize strategy based on results.

Requirements

• 8+ years in product marketing or GTM roles, including direct experience leading and managing a marketing team with measurable adoption or revenue outcomes.
• Proven ability to own end-to-end GTM launches (strategy → execution) with demonstrated results in adoption or pipeline growth.
• Experience running marketing operations and/or events at scale, including operating rhythm and high-visibility moments.
• Exceptional writing and storytelling; strong ability to distill complex technical concepts for developer and builder audiences.
• Onchain product fluency (e.g., payments, stablecoins, tokenization, custody) and comfort partnering with Product and Engineering.
• Use generative AI responsibly with human oversight to improve workflow efficiency, cost, and quality.

Nice to haves

• Not explicitly stated beyond the listed requirements.

Compensation & logistics

• Remote (USA-ready); remote-first with quarterly in-person “surges.”
• Annual base salary range (excluding equity/bonus): $205,785–$242,100 USD (equity and bonus may apply).