About the role

Role Overview

Afina is hiring a Graphic Designer to create high-performing static creatives for growth channels. This is a performance-focused design role centered on clicks, conversions, and revenue, not “pretty” design.

Responsibilities

Design high-converting static ads for Meta, TikTok, Instagram, and paid social campaigns
Create performance creatives optimized for CTR, hook rate, and conversions
Develop ad variations for rapid testing and iteration
Design graphics for landing pages, email campaigns, Amazon listings, product launches, and promos
Collaborate with growth, creative, media buying, and video editing teams to build campaigns
Turn UGC, testimonials, reviews, and product benefits into compelling visual ads
Research competitor ads and industry trends to find winning creative styles
Maintain and evolve Afina’s visual identity across channels
Use AI tools and modern creative workflows to improve speed and output

Requirements

2+ years of graphic design experience for DTC/e-commerce brands
Strong portfolio featuring paid social ads and performance-focused creative
Experience designing for Meta, TikTok, and Instagram
Strong understanding of direct-response marketing and consumer psychology
Ability to produce clean, modern, conversion-focused designs
Fast execution with ability to produce large volumes of creative
Strong typography, hierarchy, and ad composition skills
Proficiency with Photoshop, Illustrator, Figma, Canva (or similar)
Ability to take feedback and iterate quickly

Bonus Points

Experience scaling creatives for 7-figure/8-figure brands
Background in wellness/beauty/skincare/consumer products
Motion graphics or light animation experience
Experience with Amazon listing design and infographics
Familiarity with AI design tools/workflows
Understanding of landing page design and CRO

What You’ll Be Measured On

Static creative performance (CTR and conversion improvements)
Testing output and speed of iteration
Contribution to scaling paid social revenue

Work Setup

Fully remote and flexible.

About Afina

Afina is a fast-growing direct-to-consumer (DTC) wellness brand and a top-selling filtered showerhead brand on Amazon. The company scales aggressively across Meta, TikTok, Amazon, retail, and subscriptions, using performance marketing and creative testing to drive customer acquisition and revenue.

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