Global Growth Marketing Manager - CRO & Referrals

Role Overview

Global Growth Marketing Manager – CRO & Referrals at tonies® to accelerate customer acquisition through a digital ecosystem spanning web, app, and CRM. You’ll own the global strategy and operating model across three pillars: Prospect CRO, Referrals, and Digital Growth Experiments.

Responsibilities

Prospect CRO & Agency Management

• Define and own the global prospect CRO strategy and roadmap for paid landing pages, lead capture, and acquisition entry points.
• Establish the operating model across Performance Marketing and CRM stakeholders.
• Manage the global CRO agency and oversee the full experimentation lifecycle: intake → prioritization → execution → QA → learning.

Conversion Optimization & Scalability

• Improve conversion rates using messaging, audience relevance, and journey optimization.
• Turn winning experiments into scalable templates and market playbooks across US, Canada, France, Germany, Australia/New Zealand, and UK.

Referral Program Strategy

• Own the global referral program roadmap, prioritizing product improvements and partnering with Product, CRM, and Martech.
• Define KPIs and reporting frameworks to track program health, acquisition impact, and economics.
• Monitor metrics such as advocate behavior and ROI to continuously optimize.

Market Guidance & Activation

• Support local teams with campaign guidance, incentive analysis, and activation recommendations.

Digital Growth Experiments

• Design and test new acquisition journeys across website, app, and CRM (e.g., quiz flows, guided buying, lead generation).
• Use customer insights, funnel data, and market feedback to move prospects from interest → action.
• Build business cases, define success metrics, and scaling criteria for new concepts.

Requirements

• 4–6 years of experience in growth, CRO, performance marketing, eCommerce, experimentation, or acquisition optimization.
• Proven success improving conversion across landing pages, acquisition journeys, eCommerce flows, or lead capture funnels.
• Experience managing a CRO/digital product/performance marketing/experimentation agency.

Nice-to-haves

• Not clearly specified in the provided text.