Global Brand Relations Director

Role Overview

The Global Brand Relations Director will lead and grow Soho House’s relationships with its most valuable global brand partners. You’ll own senior-level account management for top corporate partners and drive revenue growth across private hire, bedrooms, travel, memberships, and brand-owned experiences/events.

Responsibilities

Global Brand Partnership Leadership

• Act as the senior global relationship lead for Soho House’s top 50 highest-spending corporate partners.
• Create and execute strategic growth plans to increase annual spend and partnership value.
• Build trusted relationships with senior stakeholders across marketing, partnerships, events, communications, talent, and executive leadership.
• Ensure Soho House remains the preferred partner for hospitality, travel, events, and membership offerings.
• Identify opportunities to expand partnerships across multiple business lines and regions.
• Develop bespoke partnership solutions delivering mutual commercial and brand value.

Revenue Growth & Commercial Performance

• Own revenue targets for the global corporate partnerships portfolio.
• Deliver minimum 30% year-on-year growth in spend from top 50 brand partners.
• Identify and convert new revenue opportunities across:
  • Private hire & events
  • Bedrooms & group bookings
• Lead negotiations for high-value commercial agreements and long-term partnership contracts.
• Create and maintain pipeline visibility and forecasting across major accounts.

Cross-Functional Leadership

• Partner with regional sales, private hire leadership, membership teams, operations leaders, and marketing partnerships.
• Align global commercial priorities with local execution.
• Build a consistent strategic-account approach across all regions.
• Coordinate major global brand opportunities toward corporate partnerships.
• Drive collaboration to maximize both commercial outcomes and client satisfaction.

Global Systems, Reporting & Performance Management

• Work with Digital, Finance, Commercial, and Operations to build a global framework for tracking brand activity and spend.
• Develop dashboards and reporting for performance monitoring across all Houses globally.
• Define clear KPIs for account growth, retention, client engagement, and revenue generation.
• Provide weekly reporting and insights to executive leadership.
• Use data and client insights to shape growth strategies and resource allocation.

Client Experience & Service Excellence

• Champion a best-in-class global client experience across every touchpoint.
• Partner with House General Managers, events teams, and operational teams to ensure exceptional delivery.
• Maintain consistent service standards across locations.
• Serve as an escalation point for key partner relationships.
• Gather feedback and continuously improve the partner experience.