Gaming Marketing and Events Manager

Role Overview

The Gaming Marketing & Events Manager is a high-visibility role bridging BetMGM’s digital gaming organization with MGM Resorts International’s land-based casino portfolio. You’ll ensure alignment between online and retail gaming experiences by effectively positioning and promoting the BetMGM (MI) and Borgata Online (NJ) brands across key MGM properties.

Location

• Must be located in New Jersey or Detroit, MI

Responsibilities

• Serve as a primary point of contact for MGM and partner with the Sr. Manager on strategy, execution, and optimization of integrated marketing initiatives.
• Strengthen brand awareness, customer conversion, and long-term loyalty across physical and digital channels.
• Lead and oversee gaming event/activation execution, including:
  • On-property Big Pull events
  • VIP experience weekends
  • Co-branded digital-to-retail campaigns that drive player acquisition and engagement (e.g., through Betting Hero)
• Partner closely with MGM marketing and special events teams to ensure cohesive brand representation and a seamless guest experience.
• Manage relationships between BetMGM (MI)/Borgata Online (NJ) gaming teams and MGM properties, ensuring BetMGM/Borgata brands are well advertised and presented on-site.
• Provide timely support, regular communications, and prompt issue assistance with stakeholders across BetMGM and MGM Resorts International.

Requirements

• Experienced background in gaming with land-based casino events/marketing experience.
• Strong communication and organizational skills.
• Ability to work effectively with multiple stakeholders across BetMGM and MGM Resorts International.

Nice-to-Haves

• Passion for the gaming industry and demonstrated ability to drive integrated digital-to-retail outcomes.