Freelance Social Media Strategist

Role Overview

Freelance Social Media Strategist to define and execute a high-level social media growth strategy. You’ll focus on audience development, content strategy, short-form video, and paid social recommendations while prioritizing authentic community engagement and brand identity.

Responsibilities

• Develop audience growth strategy across Instagram, TikTok, and other relevant platforms
• Advise on content pillars, themes, and social brand positioning
• Recommend Reels and short-form video strategies (cadence and formats)
• Build and manage community engagement initiatives and creator/fan partnerships
• Provide high-level paid media recommendations aligned with brand growth
  • Meta Ads, TikTok, YouTube
• Define target audiences and advise on segmentation and growth opportunities
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives

Requirements

• Proven experience in audience growth, social media strategy, and paid media for entertainment/media/creator-led brands
• Expertise with Instagram, TikTok, Meta (Facebook), and short-form video
• Strong understanding of community building and creator engagement
• Ability to operate independently as a freelance consultant while providing strategic guidance
• US-based or strong knowledge of the US film and entertainment audience preferred