About the role

Role Overview

Freelance Digital Designer supporting Shopify and DTC (direct-to-consumer) e-commerce UX/UI. This is a project-based freelance engagement (not full-time), working closely with Barrel’s team to design and strategize high-converting e-commerce experiences.

Responsibilities

Concept and design engaging e-commerce experiences for Shopify DTC brands
Produce key UX deliverables such as:
- Strategy decks
- Sitemaps
- Wireframes
Translate client briefs into functional, high-quality designs aligned to goals and audiences
Lead or support client meetings and workshops when needed
Advise clients on e-commerce and UX best practices
Collaborate with creative, development, and project management teams
Create detailed annotations and responsive designs for development handoff
Build and maintain comprehensive Figma style guides and component libraries

Requirements

4+ years of agency or freelance experience in digital design
Proven experience designing Shopify e-commerce experiences (product pages, checkouts, landing pages)
Familiarity with CPG brands (e.g., food & beverage, skincare & beauty, supplements)
Proficiency in Figma, including prototyping and component systems
Strong understanding of e-commerce UX/UI best practices
Clear communication and ability to present design decisions
Self-managed, organized, detail-oriented
Comfortable working asynchronously in a remote-first environment

Nice to Have

Experience with Shopify Themes

About Cummings Creative, Inc.

Barrel partners with CPG brands to grow through e-commerce and digital optimization. The team focuses on Shopify experiences, website optimization, email, SEO, and content strategy to create customer-centric experiences that drive growth.

Freelance Designer (Shopify & DTC E-commerce)

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