Founding Product Marketer

Role Overview

Join Imprint as the Founding Product Marketer. You’ll define positioning, launch strategy, and growth for products in a highly cross-functional, hands-on role across the full product lifecycle.

Key Missions

• Define how Imprint positions, launches, and grows its products by developing messaging, buyer perceptions, and narrative.
• Own go-to-market strategy and lead strategy/execution for a product or segment from positioning through launch and enablement.
• Identify and drive the launches, data, and campaigns that keep Imprint top-of-mind and create differentiation.
• Build and execute competitive intelligence, and enable the field.

Requirements

• 5+ years of product marketing experience, ideally with real product launch experience (not just maintenance).
• Strong writing and storytelling skills; able to turn complex internal ideas into clear external language quickly.
• Fluency with modern tools, including using AI to accelerate research, drafting, and competitive work.
• Comfort operating as the first and only product marketing team member in a high-ambiguity environment.
• High standards and velocity; ability to support positioning with data.
• GM mindset: outcome-focused, comfortable owning goals and the plan to hit them.

Nice-to-Haves

• Background in fintech, payments, or enterprise B2B (buyers are payments leaders and their technical counterparts).