About the role

Role: Founding Growth Lead - Performance & Ecommerce

You’ll build Mila’s growth engine from day one, owning the strategy and execution for performance marketing, conversion optimization, and ecommerce growth systems.

What you’ll own

Meta & Google Ads strategy and execution
CRO and website performance
Landing page testing and checkout optimization
Pricing & offer experiments
Bundles & subscription strategy
Creative testing strategy
Customer acquisition economics, including contribution profit, CAC, LTV, and payback periods
Retention and lifecycle growth (cohorts-driven)

About you

Have scaled growth for a DTC ecommerce brand
Increased revenue through pricing, landing pages, merchandising, CRO, or subscription optimization (not just media buying)
Think in contribution profit, CAC, LTV, payback periods, and cohorts
Strong bias toward testing and moving quickly

Hiring process (fast, data-first)

Apply with a short note: what would you investigate first at Mila, and why
30-minute call with the founders
Paid working session: review real ad account and P&L under confidentiality; propose what you’d do in the first 30 days
Offer within a week of the session

Location / work style

Preference for Miami, FL, but remote candidates are welcome (US ET hours)
Founder offsites a few times per year

About Mila

Mila is a venture-backed intimate wellness brand focused on women’s health. The company has already built products customers love and validated key business fundamentals, and is now expanding into its next stage of growth. Mila operates as a DTC ecommerce business redefining an overlooked category in women’s health.

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