Field Marketing Manager (Conferences & Trade Shows)

Role Overview

Field Marketing Manager (Conferences & Trade Shows) to lead the planning and execution of the conference and trade show portfolio. Own the full event lifecycle—from sponsorship evaluation and pre-event strategy to onsite execution, lead follow-up, and performance reporting.

Key Responsibilities

• Plan and execute conferences and trade shows end-to-end, including logistics and onsite operations
• Define event objectives, audience strategies, activation plans, timelines, budgets, and success metrics
• Measure and report event performance against defined KPIs
• Collaborate with sales, executives, partners, speakers, and external stakeholders to align events with business priorities
• Manage budgets, contracts, vendors, agencies, and production partners
• Support lead follow-up and performance reporting (including attribution/pipeline outcomes)

Requirements

• 3+ years of experience managing conferences, trade shows, sponsorships, or B2B field marketing programs
• Strong understanding of how events drive brand awareness, thought leadership, pipeline creation, and opportunity acceleration
• Willingness to travel ~30–40% for onsite execution (including occasional evenings/weekends)
• Exceptional project management, organization, communication, and problem-solving skills
• Proven success leading complex, high-visibility events from strategy through execution
• Experience working in fast-paced environments with shifting priorities and overlapping deadlines
• Experience managing budgets and working with vendors/agencies/production partners
• Ability to lift, move, and transport event materials/equipment up to 50 pounds (with or without reasonable accommodation)
• Comfort using CRM, marketing automation, project management, and event technology platforms

Nice-to-Haves

• Experience in B2B SaaS, enterprise technology, accounting/audit/risk, or professional services
• Experience with attribution, pipeline reporting, lead management, and event ROI analysis
• Experience managing national/international conference portfolios
• Experience developing executive experiences, customer events, and partner activations alongside major conferences

Tools Mentioned

• Monday.com
• HubSpot
• Claude