Experiential Marketing Manager

Role Overview

Wing is seeking an Experiential Marketing Manager to own the company’s presence at industry events, tradeshows, and conferences across North America. This is a hands-on role focused on sourcing the right events, running them end-to-end, and ensuring each event drives measurable pipeline and revenue.

Responsibilities

• Source & prioritize events: Research, evaluate, and recommend tradeshows/conferences aligned with ICP and revenue goals.
• Own the event calendar: Maintain a rolling 12-month event plan.
• Negotiate & contract: Manage relationships with organizers, vendors, and venues; negotiate sponsorships, booth space, speaking slots, and add-ons.
• Plan & execute end-to-end: Own details including:
  • booth design and shipping
  • swag and collateral
  • lead capture (badge scanners)
  • AV, catering
  • hotel blocks and team travel logistics
• On-site execution: Attend every event in person; set up/tear down, troubleshoot in real time, and ensure a polished presence.
• Prep the team: Brief attendees on objectives, talking points, target accounts, and logistics.
• Drive pipeline with Sales: Partner with sales to book pre-show meetings, run on-site dinners/customer events, and ensure fast lead capture/qualification/follow-up.
• Run pre- and post-event campaigns: Coordinate with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meetings.
• Own the budget: Track event spend, forecast, flag risks early, and make ROI-focused trade-offs.
• Define KPIs & report results: Set per-event KPIs (leads, meetings, pipeline, ROI) and deliver clear post-event reports to improve future performance.

Requirements

• 1–4 years in event marketing, field marketing, or event coordination (ideally B2B/tech).
• Demonstrated ability to organize events end-to-end.
• Experience managing an events budget (forecasting, tracking spend, ROI trade-offs).
• Strong capability defining KPIs and reporting that ties event activity to pipeline/revenue.
• Strong interest in AI and evidence of using it to improve/automate event marketing work (e.g., research, vendor outreach, post-event reporting, content drafting, lead enrichment).
• Familiarity with HubSpot (CRM side acceptable; company will cover the rest).
• Excellent project management instincts with many moving pieces.
• Comfortable negotiating with vendors and event organizers.

Nice to Have (Implied)

• Specific event examples showing results from shows you ran.
• Clear examples of AI workflows/tools used in day-to-day event marketing.