Experiential Marketing Manager

Role Overview

Second Front is seeking an Experiential Marketing Manager to lead the company’s global events program. You’ll design and execute live experiences (e.g., symposiums, happy hours, trade shows) and connect activations to pipeline and other measurable outcomes.

Responsibilities

• Lead the global events program and create brand-enhancing experiences.
• Design and execute the full live presence portfolio, including:
  • annual symposiums
  • trade shows
  • executive engagements
• Own the strategy, budget, and execution for the flagship annual symposium, ensuring measurable results.
• Drive end-to-end ownership across strategy, budget, logistics, vendor management, and measurement.
• Translate experiences into business impact by linking moments to outcomes (e.g., pipeline).

Requirements

• 5+ years experience in experiential, events, or field marketing, ideally including large-scale (250+ attendee) flagship events.
• Willingness to travel and strong hospitality instincts under pressure.
• Ability to bring bold, unconventional ideas that you have actually shipped (not just conceptualized).
• Comfort working in a fast-moving environment with tight timelines and high standards.
• Proven portfolio of memorable moments and the ability to explain how they connect back to the business.
• End-to-end ownership mindset (strategy, budget, logistics, vendors, measurement).

Nice to Have

• Existing relationships and fluency in the defense tech, govtech, or national security ecosystem (highly preferred).