Events & Field Marketing Manager

Role overview

As Events & Field Marketing Manager at Toggl, you own the lifecycle of the company’s in-person and hybrid presence. You turn sponsorships, trade shows, and owned experiences into a reliable pipeline engine, ensuring attendees become active sales conversations quickly.

Location & travel

• Work from anywhere in the world, with your main location between UTC-5 and UTC+2
• Travel required to North America and Europe for events (runs on both sides of the Atlantic)

Responsibilities

Sponsored event execution

• Lead end-to-end operational coordination for major sponsorships and industry trade shows
• Manage vendor communications, booth layout/design, compliance logistics, and swag sourcing & distribution
• Own the event budget and negotiate with vendors

Event content & communications

• Write and produce event materials end-to-end:
  • invitations, landing pages, promotional emails
  • social posts, on-site materials
  • post-event follow-up sequences
• Create post-event recap assets (as relevant):
  • summary emails, LinkedIn posts, highlight videos, case studies

Pipeline coordination

• Reduce post-event pipeline latency by building cross-departmental SLAs before events
• Work with Sales and the Demand Gen Manager to:
  • build pre-event ad layers and account matching lists
  • design post-event outbound sequencing so leads are in active sales conversations within 24 hours

Owned experiential events

• Research, conceptualize, and execute curated in-person touchpoints (e.g., micro-roundtables, VIP dinners)
• Handle venue negotiation, culinary curation, guest list outreach, and on-site execution

Additional responsibilities

• Own event lead capture and ensure attendee data flows into HubSpot with correct source attribution
• Report cost-per-opportunity for each activation
• Collaborate with Marketing and Sales to align events with pipeline and business goals
• Use AI tools extensively for research, synthesis, analysis, drafting, and exploration (AI fluency is required)

What success looks like

• Every event has a clear plan to convert attendees into pipeline before it happens
• Vendor logistics and budgets run smoothly
• Event content extends impact for weeks afterward
• No lead is left untouched for more than 24 hours
• Over time, you build a repeatable events playbook