Event Marketing Manager

Role Overview

SOCi is hiring an Event Marketing Manager (full remote). You will own the strategy, planning, and execution of SOCi’s trade show event calendar, manage budgets and logistics, support the company’s flagship annual customer conference, and measure results through pipeline, revenue, attendance, engagement, and ROI.

Responsibilities

• Own the strategy, planning, and execution of SOCi’s trade show event calendar (budgets, timelines, logistics)
• Support the flagship annual customer conference
• Partner with copywriters, designers, and Brand to develop:
  • event messaging
  • collateral and booth design
  • pre- and post-event campaigns
• Coordinate with Marketing Ops to:
  • capture and manage event data
  • streamline sales follow-up
  • report on event ROI
• Manage event asset inventory
• Drive post-event sales follow-up

Success Metrics

• Pipeline and revenue influenced by events
• Attendance and engagement
• On-time and on-budget event delivery
• Effectiveness of post-event sales follow-up

Requirements

• 3–5 years of event marketing experience (preferred: B2B SaaS)
• Experience with event management and CRM/marketing automation tools
• Strong project management and organizational skills; ability to manage multiple events and vendors
• Proven ability to plan and execute successful events end-to-end (strategy to on-site)
• “AI-forward” mindset: already uses AI tools to speed up content, planning, or reporting
• Ability and willingness to travel as required for events

Nice-to-Haves

• Prior experience with annual customer conferences
• Familiarity with Marketing Ops workflows for event data and reporting