Director of Web Growth

Role Overview

As Director of Web Growth at Gametime, you will drive web-driven GMV growth as a player-coach responsible for building SEO/content capability and optimizing conversion performance. You will report to the VP of Growth and collaborate with teams covering paid social, CRM/lifecycle, and offline media.

Key Missions

• Identify and prioritize high-impact growth opportunities for web GMV.
• Manage paid search hands-on, partnering with Product to improve conversion and funnel performance.
• Build SEO and content capability from the ground up (initially with external support as needed).
• Create and run a rigorous experimentation culture across landing pages, user flows, and conversion optimization.
• Partner with Product and Engineering to test, iterate, and unlock growth opportunities.

Requirements

• 8–12 years in growth, web product, ecommerce, or CRO; including 2–3+ years owning a revenue/GMV number across multiple channels.
• Strong working fluency in paid search (SEM): directing strategy, coaching a team, and asking sharp questions.
• Proven track record of being evaluated on business outcomes (not channel KPIs).
• Experience standing up new capability from lean/zero starting points.
• Fluency in full-funnel economics (blended CAC/LTV, contribution margin, AOV) to make and defend decisions.
• Strong web product sense: diagnose funnel issues, form hypotheses, and execute tests with Product/Design/Engineering.
• Marketplace/travel/ecommerce experience where SEM/SEO/CRO must work together against one number.
• Experience managing SEO/content via agencies/contractors.
• Experience and perspective on web-to-app dynamics.
• Formal experimentation program design (prioritization frameworks, testing governance).
• Exposure to pricing or promo strategy.
• AI fluency to accelerate experimentation, testing velocity, and decision-making.

Nice-to-Haves

• Additional depth in AI-driven experimentation and automation workflows.