Director of Product Marketing

Role overview

Zapier is hiring a Director of Product Marketing to lead positioning, evolve the go-to-market strategy, and manage a team focused on AI-driven marketing initiatives. You’ll partner closely with Product, Engineering, Sales, and Marketing leadership to define market strategy and competitive advantage.

Key missions / responsibilities

• Define and direct Zapier’s product positioning and narrative, grounded in customer needs.
• Evolve the GTM motion from traditional big launches to a continuous, iterative release model aligned to product needs.
• Build strong partnerships with Sales leadership to ensure messaging, packaging, and enablement directly support the sales pipeline and revenue.
• Lead and develop product marketers, raising the bar for clarity and quality across the marketing funnel.
• Drive AI-forward marketing as a fundamental shift in how products are built, marketed, and sold.
• Ensure consistency and effectiveness across marketing funnel activities (e.g., messaging, decks, campaigns).

Requirements

• 8+ years in product marketing or related roles, including meaningful experience in B2B SaaS and enterprise GTM.
• Deep understanding of enterprise sales, including influencing deal strategy and supporting complex multi-stakeholder buying processes.
• Experience transforming GTM models (moving from major launches to iterative/continuous cycles).
• Comfortable being both strategic and hands-on (company-level positioning plus detailed messaging and campaign execution).
• Strong product intuition and ability to collaborate/align through debates with Product and Engineering on roadmap priorities and differentiation.
• Demonstrated ability to lead and develop teams, ideally managing managers or senior individual contributors.

Nice to have

• Not explicitly stated, but strong emphasis on AI enthusiasm and high-quality execution in complex B2B environments.