Director of Product Marketing

Role Overview

Join Tonkean as Director of Product Marketing. You will own the positioning, messaging, and sales strategy for Tonkean’s platform, translating complex product capabilities into clear narratives that differentiate and win enterprise deals.

Responsibilities

• Own positioning and messaging across Tonkean’s platform and products, ensuring clarity, consistency, and differentiation.
• Create sales-ready narratives from product capabilities to drive pipeline and revenue.
• Develop and execute GTM strategies for product launches and major feature releases.
• Work cross-functionally with product, sales, customer success, and leadership to drive alignment.
• Build demo flows and storytelling assets that match how buyers evaluate solutions.

Requirements

• 7+ years of product marketing (or related) experience in a high-growth B2B SaaS environment.
• Strong understanding of enterprise sales cycles and how demos impact deal outcomes.
• Proven ability to improve sales effectiveness and contribute to revenue, not just produce assets.
• Experience influencing cross-functional teams and driving alignment across product, sales, and marketing.
• Excellent communication and storytelling skills; ability to simplify complex concepts.
• Experience selling into complex enterprise environments (e.g., procurement, legal, finance, IT).
• Analytical mindset to translate market and customer insights into action.

Nice-to-haves / Additional Skills

• Experience working with analysts, agencies, and external partners.
• Ability to independently create/iterate on demo assets, mockups, and product narratives (without relying entirely on design).
• Proficiency with design and prototyping tools such as Figma (or similar) to create visuals, demo environments, and storytelling assets.
• Experience storyboarding and building product demos that clearly differentiate in competitive deals.