Director of Product Marketing

About the role

Join ServiceNow as the Director of Product Marketing for AI Control Tower, a key product in our AI portfolio. In this role, you will shape the narrative, positioning, and go-to-market execution for AICT, driving market impact and business growth. You will work closely with product, engineering, sales, and executive leadership, and have the opportunity to define the conversation around AI governance and control. Key missions: Own the positioning, messaging, and go-to-market execution for AI Control Tower, shaping a category at the intersection of AI, governance, and security.. Drive web and digital presence, shaping how AI Control Tower shows up on servicenow.com and across digital properties, working with web and creative teams.. Create the content engine with briefs, web copy, launch assets, sales enablement, campaign content that fuels every team touching AI Control Tower in market. Profile: - Sharp writing and storytelling instincts. You can make a complex product sound clear, human, and exciting - You use AI tools yourself, already, to work smarter and faster, and you're excited to bring that fluency to a team that wants to keep leveling up - A track record of running with ambiguity and multiple moving pieces without losing the thread or the fun - Real enthusiasm for AI, security, and governance. You read about this stuff for fun, not just for work - Experience collaborating with senior stakeholders with confidence, bring clarity and alignment across different perspectives and priorities - 8+ years in product marketing, with strong chops in launches, web, content, and digital/demand gen campaigns for B2B tech - Comfort getting technical enough to talk credibly with product and engineering