Director of Product Marketing

Role Overview

Director of Product Marketing (fully remote) at Ideals.

You will own the product story and go-to-market strategy, standardize launches and updates, lead and develop the product marketing team, translate insights into direction, equip Sales and Customer Success, and partner with marketing campaign and demand teams.

Responsibilities

• Own product story and go-to-market strategy, ensuring a clear and coherent narrative.
• Lead and develop a small product marketing team in close collaboration with Product, Sales, and Marketing.
• Create simple standards for how products are positioned, messaged, launched, and updated.
• Turn customer/market insights into product marketing direction.
• Equip Sales and Customer Success with the materials and messaging needed to improve effectiveness.
• Partner with marketing campaign and demand teams to support campaigns and demand generation.

Requirements

• Experience leading product marketing efforts and owning go-to-market storytelling/strategy.
• Ability to standardize positioning and messaging for launches and product updates.
• Leadership capability to manage and develop a product marketing team.
• Strong cross-functional collaboration with Product, Sales, and Marketing.

Nice-to-haves

• Background in B2B SaaS and experience improving customer understanding and sales enablement through product marketing.