Director of Product Marketing

Role Overview

Lead market-wide product launches and positioning and drive downstream provider brand marketing at Equip Health. You’ll translate complex healthcare capabilities into compelling messaging while aligning stakeholders across functions.

Key Missions / Responsibilities

• Own go-to-market strategies for new services and new audiences.
• Build trust and drive alignment with C-suite and executive stakeholders.
• Collaborate with commercial and clinical stakeholders to determine high-value resources and content.
• Craft value propositions, conduct competitive analysis, and map customer journeys.
• Guide channel owners and support interfunctional execution.

Requirements

• Strong written and verbal communication, with ability to turn complex clinical capabilities into clear narratives.
• Deep understanding of full-funnel digital marketing, content strategy, and campaign management.
• Demonstrated ability to manage, mentor, and develop a high-performing team in an inclusive, high-trust environment.
• 8+ years of progressive experience in product marketing or GTM roles, with a track record launching successful B2B and B2C products.
• Healthcare industry experience across payer/provider/patient (required).
• Exceptional interpersonal skills and emotional intelligence; able to build credibility with senior leaders and influence without authority.

Nice-to-Haves

• Not explicitly stated.

Work Style / Benefits

• Full remote.
• Flexible PTO and work-from-home options, plus a comprehensive benefits package.