Director of Product Management (Registry)

Role overview

Director of Product Management (Registry) at Babylist. You will own strategy, vision, KPIs, and quality standards for Babylist’s Registry experiences while leading a product team and helping the company transition to AI-native product development.

Key missions

• Establish and maintain strategy, vision, KPIs, and quality standards for the Registry experience.
• Lead and develop a team of 3–4 Product Managers, acting as a player-coach and partnering across stakeholders.
• Contribute to company-level product strategy, communicating with executives to influence direction beyond your area.

Responsibilities (implied)

• Own end-to-end product outcomes for the Registry experience.
• Set clear priorities, guide product execution, and maintain a high craft/quality bar.
• Use qualitative and quantitative evidence to make decisions and run hypothesis-driven experimentation.
• Translate customer needs into segmentation clarity and solve root customer pain.
• Drive measurement and impact, including post-launch persist/pivot/stop decisions.

Requirements

• Demonstrated company-level product leadership with end-to-end ownership of complex consumer products.
• Prior seniority such as Principal/Director, Sr. Director PM, or VP; experience at meaningful scale.
• Quality and craft: strong ability to set a quality bar and make hard calls (send teams back to the drawing board, kill features) without breaking trust.
• Technical fluency, potentially including a CS background or earlier development experience.
• People leadership: experience hiring, coaching, and developing PMs, including through transitions.
• Clarity of thought and communication, encouraging productive conflict and surfacing misalignment early.
• Deep customer expertise and customer obsession; evidence-backed decision-making (qual + quant).
• Commercial ownership: ability to read P&Ls, defend unit economics, and understand Registry monetization across 1P and 3P channels.
• Adaptability: ability to thrive in change and drive action with humility.
• Strategic foresight: articulate a 6/12/24-month view and update product strategy as needed.

Nice-to-haves

• Experience operating in an environment transitioning toward AI-native product development.
• Demonstrated ability to build prototypes and test ideas with real families early.

Location / work setup

• Full remote; listed location: Ottawa, Canada.