Director of Product Growth

Role Overview

Director of Product Growth at Ethos Life. This is a hands-on, operator-led role where you take new business opportunities from concept to scale and own outcomes end-to-end—strategy, go-to-market, and business economics.

Key Missions

• Own new business lines from zero to scale, moving a new bet from concept to launch and durable revenue.
• Set strategy and sequence bets: decide what to build, in what order, and how to win.
• Build go-to-market from the ground up: define positioning and pricing, shape the sales motion, and partner with marketing.
• Manage business economics and ensure the initiative delivers measurable outcomes.

Responsibilities

• Lead end-to-end planning and execution for new growth opportunities (from launch through durable performance).
• Partner with multiple teams to drive success and overcome execution blockers with rigor.
• Translate insights by going deep on products/channels and then zooming out to guide strategic next moves.
• Create crisp executive narratives for both written materials and live forums.
• Build/operate as an “AI builder,” including creating agentic workflows and internal tools to improve team judgment and productivity.

Requirements

• True operator mindset: owns outcomes and works hands-on to deliver.
• Deep strategic + execution capability (can analyze nuance and then plan strategically).
• Builder mindset: energized by standing up new initiatives from scratch.
• Structured thinking for ambiguous problems and clear communication.
• Proven delivery track record owning initiatives end-to-end in fast-moving environments.
• Sharp decision-making with bias for action and speed in high-velocity settings.

Experience

• 10+ years total experience, ideally:
  • 3+ years in top-tier management consulting or investment banking, then
  • 3+ years in biz-ops / GM / business-building / founding roles at a high-growth venture-backed company.
• 3+ years in a growth/ops/GM/founding-type role (as described above).

Nice to Have

• Experience as an AI builder (built agentic workflows/internal tools with measurable improvements).

Location / Work Style

• Full remote (New York, US indicated).