Director of Operations

Director of Operations

Soofa is seeking a hands-on Director of Operations to own and scale its physical signage network across 60+ cities.

Role overview

This is a full-time, remote role combining field operations leadership with tech- and AI-forward workflow automation. It’s not a pure strategy seat—at least initially you’ll be building and running systems in partnership with engineering.

Responsibilities

• Own field operations and build the plan to scale and automate it over time
• Run supply chain and logistics for hardware
  • Coordinate with component suppliers and installation vendors across the city network
• Handle general operations as business needs evolve (scope is deliberately broader than field ops)
• Build and run AI-assisted workflows and automation directly
  • Partner with engineering on tooling (hands-on, not approval-only)

What we’re looking for

• 5+ years in operations, supply chain, or logistics leadership
  • Ideally with experience in physical/hardware product contexts
• Track record managing vendor relationships and a field service / installation network at scale
• Comfortable with modern software and AI tools (actively uses them today)
• Experience/comfort as a hands-on, working manager

Nice-to-haves

• Background in adjacent physical-install industries such as:
  • Solar installation
  • EV charging network operations
  • Telecom/cable field service
  • Digital kiosk or vending networks
  • Security system installation
• Familiarity with distributed install-and-maintenance network coordination