Director of Marketing

Role Overview

Wing is seeking a Director of Marketing to serve as the company’s strategic marketing engine at the intersection of technology, consumer behavior, and B2B + B2C growth strategies. The role will drive adoption, scale brand presence, and help make drone delivery a trusted everyday service as Wing expands from key markets to national rollout.

Location/Work mode: Remote in the United States or based in Palo Alto, CA.

Responsibilities

• Design and execute a holistic, data-driven B2B and B2C marketing strategy for expansion into complex metropolitan markets.
• Define and scale brand presence and identity across markets; build consumer loyalty.
• Normalize drone delivery for consumers through compelling brand marketing and lifecycle campaigns to shape buying behavior and drive volume growth.
• Translate autonomous drone technology into consumer-friendly value propositions focused on speed, safety, sustainability, and convenience.
• Lead B2B partner marketing so major restaurant and retail brands view Wing as a high-ROI delivery option.
• Create scalable growth marketing engines and co-marketing playbooks to help partners promote drone delivery to their existing customers.
• Collaborate with Communications and Policy to align marketing narratives with regulatory landscapes, community outreach, and corporate storytelling.
• Partner with People to develop an employer brand that attracts target talent audiences.
• Build, mentor, and lead a high-performing marketing team (brand, content, social, performance marketing, etc.), fostering agility, accountability, and commercial excellence.

Requirements

• 15+ years of strategic marketing, brand management, or growth marketing experience (ideally in scaled environments / hyper-growth consumer or logistics brands).
• 7+ years of management experience leading multifaceted marketing teams across B2B and B2C.
• Bachelor’s degree in Marketing/Business/Communications or equivalent practical experience.
• Experience commercializing hardware or logistics products and scaling GTM strategies nationwide.
• Strong commercial orientation and proven ability to manage substantial marketing budgets (cut off in provided text).