Director of Marketing

Role Overview

Director of Marketing at Care Continuity (executive-level, full remote). You will shape the company narrative, build demand generation strategies, and drive qualified leads to sales.

Key Responsibilities

• Define and evolve the company narrative, connecting products to outcomes that matter to health system executives.
• Develop and lead an integrated demand generation strategy to drive qualified, high-intent leads to sales via multiple channels.
• Serve as the link between Marketing and Sales by aligning outbound efforts, campaigns, content, and events to maintain a consistent flow of opportunities.

Requirements

• 7+ years of B2B marketing experience with a proven track record building top-of-funnel and demand generation programs that measurably grow pipeline.
• Healthcare technology and/or health system experience strongly preferred.
• Self-directed builder who works with autonomy, moves fast, and elevates teams and partners.
• Strong storytelling abilities combined with operator discipline—able to craft narrative and back it with measurable results.
• Experience marketing to or selling into senior healthcare executives with a nuanced understanding of pressures facing health systems.
• Proficiency with the modern marketing stack, including:
  • CRM
  • Marketing automation
  • Intent data
  • Analytics
• Good judgment to identify which levers most effectively move pipeline.

Nice-to-Haves

• Prior experience in healthcare technology and/or within health systems.