Director of Growth Marketing & Analytics

Role overview

Director of Growth Marketing & Analytics will lead and execute a comprehensive growth strategy to drive sustainable member acquisition and improve marketing performance. The role blends strategic leadership with hands-on optimization across paid media, SEO, lifecycle marketing, analytics, and emerging channels, working cross-functionally to turn data into actionable insights.

Responsibilities

• Own growth strategy, execution, and continuous improvement for acquisition efficiency and business impact
• Develop and execute an end-to-end member acquisition strategy across:
  • Paid media
  • Organic search (SEO)
  • Lifecycle marketing
  • Referral programs
  • Emerging growth channels
• Lead performance marketing across paid search, paid social, display, programmatic, and other digital acquisition platforms
• Optimize conversion funnels via experimentation and:
  • A/B testing
  • Audience segmentation
  • Landing page improvements
  • CRO (conversion rate optimization)
• Build and improve marketing measurement frameworks, including:
  • Attribution models
  • Dashboards, KPIs, and reporting processes
• Partner with analytics and data teams to ensure marketing data quality and decision-ready insights
• Collaborate with finance on forecasts, budgets, and investment models for sustainable growth
• Align demand generation with operational and product capacity and customer needs
• Manage external agencies supporting acquisition, analytics, SEO, and performance marketing
• Identify new growth opportunities through market analysis, competitive research, experimentation, and channel exploration
• Communicate insights and recommendations clearly to executive stakeholders
• Support scalable marketing technology capabilities and operational processes
• Maintain compliance with applicable privacy, regulatory, and organizational requirements

Requirements

• 8+ years of experience in growth marketing, performance marketing, digital marketing, or marketing analytics
• Proven ability to drive measurable business outcomes with data-driven strategies
• Strong hands-on expertise in paid acquisition channels, SEO, digital marketing platforms, marketing automation, and web analytics tools
• Strong knowledge of attribution, forecasting, reporting, measurement frameworks, and performance analysis
• Demonstrated experience managing large-scale marketing budgets and improving ROI through optimization and experimentation
• Bachelor’s degree in a related field required; Master’s preferred

Nice-to-haves

• Experience building scalable measurement and marketing tech/operational processes (implied by responsibilities)
• Advanced experimentation and funnel optimization experience (implied by CRO/accountability)