Director of Enterprise Product Marketing

Role Overview

Instacart is hiring a Director of Enterprise Product Marketing (B2B) to lead the go-to-market strategy for its enterprise platform. You’ll build a differentiated market presence, grow the sales pipeline through integrated campaigns, and help establish global market entry foundations.

Key Missions

• Own a unified go-to-market strategy for Instacart’s enterprise platform, ensuring alignment across Product, Business Development, and Customer Success.
• Develop thought leadership narratives and run multi-channel campaigns to drive awareness and differentiated positioning.
• Lead and mentor a product marketing team, integrating them into the commercial organization and supporting their growth.

Responsibilities (What success looks like)

• Translate complex enterprise/grocery technology into messaging that resonates with grocery executives.
• Deliver full-scale B2B campaigns that generate qualified leads.
• Manage multiple high-stakes projects, prioritize effectively, and influence cross-functional stakeholders without direct authority.

Requirements

• 10+ years of B2B marketing experience at a SaaS company, with ownership of product marketing across multiple product lines.
• Proven ability to build and execute multi-channel B2B campaigns for awareness and qualified lead generation.
• Strong experience in positioning, messaging frameworks, and thought leadership that support sales enablement.
• People management experience: hiring, coaching, and growing marketing teams.
• Excellent written and verbal communication skills; able to distill complex technical topics for senior audiences including the C-suite.
• Proficiency with Google Slides and comfort with basic marketing analytics.
• Ability to thrive in ambiguity, work cross-functionally, and operate independently in a fast-paced environment.
• Experience marketing to retailers/grocery audiences, including familiarity with their business challenges and buying cycles.
• Technical proficiency to partner effectively with product and engineering teams.

Nice-to-Haves

• Experience in a high-growth startup/scale-up environment.
• Familiarity marketing across a range of customer sizes (enterprise to SMBs).