About the role

Role Overview

Director of Brand & Growth Marketing for SolStitch®.

Location: Remote (U.S.) with periodic travel to Miami Beach, FL
Reports To: Founder & CEO
Role style: Build an emerging consumer brand from the ground up; work closely with the founder rather than inheriting a large marketing team.

What You’ll Own

Brand & Messaging

Develop and execute the complete marketing strategy
Own brand strategy, brand positioning, brand storytelling, and creative direction
Lead product launches and seasonal campaigns

Digital Growth (Performance Marketing)

Own performance and optimize across:

Meta
Google
TikTok
Pinterest (future)
YouTube

Responsibilities include:

Agency management
Budget allocation
ROAS optimization
Customer acquisition
Attribution
Performance reporting

E-Commerce (Shopify)

Lead growth of the Shopify business by improving:

Conversion rate
Average order value (AOV)
Product pages
Landing pages
Customer journey
Checkout experience

CRM & Retention

Own CRM and retention programs via:

Klaviyo
Email marketing
SMS
Loyalty initiatives
Customer lifecycle marketing

Retail Marketing

Support key retail partners (including Nordstrom and future department store/specialty retailers) by:

Developing retail launch programs
Product education
Sales support materials
Merchandising assets
Co-op marketing initiatives

Public Relations

Manage:

PR agencies
Influencer partnerships
Editorial outreach
Founder visibility
Brand collaborations

Analytics & Reporting

Provide weekly reporting on:

Revenue
ROAS
CAC
MER
AOV
Conversion rate
Repeat purchase rate
Customer Lifetime Value (CLV)

Requirements

7–12 years of progressive marketing experience
Experience growing a premium consumer lifestyle brand
Direct-to-consumer experience
Retail marketing experience
Performance marketing expertise
Shopify experience
Agency management experience
Strong analytical skills and excellent creative instincts

Nice to Have

Experience in footwear, apparel, outdoor, wellness, or premium consumer products

Success Metrics (First 12 Months)

Accelerate direct-to-consumer growth
Expand retail distribution
Improve marketing efficiency
Increase customer retention
Elevate brand awareness
Establish SolStitch as the leading premium natural men’s sandal brand

About Solstitch®

SolStitch is a men’s casual footwear brand focused on healthier, more comfortable alternatives to conventional sandals using natural materials. Its products feature a proprietary Nature's Weave™ woven jute footbed and Bloom® algae-based cushioning, and the company sells direct-to-consumer while also partnering with major retailers such as Nordstrom.com.

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