Director, Brand Experience

Role overview

The Director of Brand Experience will shape how Zillow’s brand comes to life inside its product. This leader will evolve Zillow’s visual language, raise the standard of visual craft within product design, and ensure brand clarity and consistency scale as Zillow accelerates product development with AI-enabled workflows.

Reporting to the Senior Director of Design Foundations, you will embed brand expression into core product design and partner with Design Systems, Content Design, Brand Strategy, and Marketing design studio (Studio Z).

Responsibilities

• Shape and evolve Zillow’s product visual language and brand experience principles
• Define how brand personality is expressed consistently across app and website experiences
• Engage early in product strategy and planning to embed brand thinking from the start
• Identify opportunities to elevate visual craft across the product ecosystem
• Mature the visual design practice and raise skill and craft across product design
• Establish clear standards and guidance for visual execution within product
• Integrate visual standards into:
  • Design systems
  • Engineering workflows
  • AI-enabled tooling
  • The new brand hub
• Lead a high-performing team of visual design specialists (identity, motion, illustration)
• Provide creative direction, thoughtful feedback, and coaching
• Safeguard quality and cohesion while increasing speed and scale
• Influence senior stakeholders through strong storytelling and sound judgment
• Partner cross-functionally with Brand, Design Systems, Content Design, Studio Z, and experience design leadership

Requirements

• Strong leadership in shaping visual language, brand expression, and visual craft within product design
• Ability to embed brand thinking into design systems, workflows, and AI-enabled tooling
• Demonstrated ability to lead, inspire, and develop a team of visual designers
• Strong stakeholder management and creative direction skills

Nice to haves

• Experience collaborating closely with design systems and content design to align visual and verbal expression
• Experience influencing org-wide standards, rituals, and resources to define “what great looks like”