Direct Response Writer & Creative Lead

Role overview

Direct Response Writer & Creative Lead (Back-End Direct Response)

Own the end-to-end creative arc of back-end upgrade campaigns for experienced investors who are already customers and looking for the next opportunity they can’t afford to miss.

Responsibilities

• Generate original campaign concepts and build compelling creative angles
• Identify and shape market narratives that resonate with high-engagement members
• Define positioning for upgrade opportunities targeting the most engaged audiences
• Lead campaign development from Big Idea → positioning → execution → iteration
• Collaborate closely with investment analysts, marketers, and creative partners to bring campaigns to life across channels

What success looks like

• Creating ideas and campaigns that drive meaningful upgrades into top-tier products, with a high bar for quality and iteration.

Requirements

• Role described as senior and requires owning the full campaign arc (not a “fill in the brief” position).

Nice-to-haves (implied)

• Experience writing direct response and long-form premium content (e.g., video sales-style letters, long order pages, and multi-week email campaigns)