Digital Product Designer, Principal

Role overview

REI is seeking a Principal Digital Product Designer to shape high-impact digital experiences across REI’s platforms. You’ll act as both a lead designer and a cross-functional partner, partnering with product, engineering, research, and brand to deliver thoughtful, human-centered work aligned with REI’s mission.

Responsibilities

• Frame ambiguous problems and drive solutions for one or more critical digital products or strategic projects.
• Create design artifacts such as:
  • implementation prototypes, mockups
  • task analysis, usability studies
  • personas, user flows
  • wireframes, style guides, navigational structures
  • affinity diagrams
• Define and scale design standards: build out design system standards, patterns, style guides, and frameworks.
• Collaborate to ship and improve new design standards and practices with product, marketing, and engineering.
• Facilitate cross-functional execution with product managers, engineers, analytics, and research to ensure customer needs are met.
• Support planning through task/dependency analysis, scheduling, and risk mitigation.
• Lead UX research using both generative and evaluative methods.
• Mentor and coach designers and help grow design capability (without full organizational leadership responsibilities).
• Elevate design quality and evangelize design best practices; guide teams through ambiguity.

Required skills & experience

• 10+ years experience in UX / interaction design / information architecture / service design or similar.
• 3+ years leading projects and/or mentoring teams.
• Demonstrated experience influencing and communicating design strategy across stakeholders.
• Strong problem-solving skills and ability to design with technical constraints in mind.
• Track record of end-to-end delivery of features/products across multiple platforms at a departmental level.
• Experience developing design standards, patterns, style guides, and frameworks using human-centered methodologies.
• Ability to present work to executives clearly and concisely.

Location

• Seattle, WA