Digital Marketing Manager

Role Overview

Join Cresta as a Digital Marketing Manager (full remote). You will own and scale global paid media programs, drive campaigns from strategy through optimization, and collaborate with cross-functional teams.

Key Missions & Responsibilities

• Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels
• Plan, launch, and optimize campaigns end-to-end, including:
  • audience strategy
  • campaign setup
  • creative testing
  • bidding and budgeting
  • performance analysis
• Analyze campaign performance and present actionable insights to marketing leadership and executive stakeholders

Profile / Requirements

• Strong analytical skills; experience with reporting/analytics tools such as GA4 and Looker (or similar)
• Experience managing campaign budgets and using data to drive optimization decisions
• Proven ability to optimize against pipeline, revenue, and ROI goals (not just traffic/lead volume)
• Experience with CRM and marketing automation platforms such as Salesforce and HubSpot
• Hands-on experience managing campaigns across LinkedIn Ads and Google Ads (and other paid media platforms)
• Strong project management and cross-functional collaboration skills; ability to manage multiple priorities in a fast-paced environment
• 3+ years managing paid media or digital marketing programs in B2B SaaS or high-growth technology companies

Nice-to-Haves

• Experience launching or scaling new paid acquisition channels
• Experience using Clay (or similar audience enrichment/GTM tools)
• Experience in an AI-native or high-growth startup
• Familiarity with account-based marketing (ABM) and enterprise B2B buying journeys
• Experience partnering with Creative teams to develop high-performing paid assets
• Curiosity and enthusiasm for using AI tools to improve marketing execution and experimentation