Digital Marketing Manager

Role Overview

Own growth for FilmFreeway as a Digital Marketing Manager with end-to-end responsibility across email and paid acquisition, and partnership on SEO. This is a single-brand role focused on driving measurable outcomes from sign-ups through submissions to revenue.

Responsibilities

• Email & Lifecycle
  • Own the FilmFreeway email program end to end (onboarding, submission reminders, festival deadline alerts, recommendations, re-engagement, and browse/submission abandonment).
  • Build and personalize campaigns and lifecycle flows to move filmmakers from sign-up → first submission → repeat submission.
  • Launch and iterate on variants; run frequent testing and optimize at pace.
  • Report on email opens, clicks, and downstream submission conversion; use results to inform next iterations.
• Paid Acquisition
  • Plan, launch, and optimize paid campaigns across Meta, Google (Search & Performance Max), YouTube, TikTok, and Reddit.
  • Generate and test ad creative and copy at volume; scale winners.
  • Leverage platform automation and smart bidding (Meta Advantage+, Google PMax) while monitoring CAC and ROAS.
  • Manage budget pacing, audiences, and seasonal pushes tied to major festival submission deadlines.
• SEO (in partnership)
  • Partner with the Backstage SEO team to scope, prioritize, and ship SEO projects for FilmFreeway.
  • Provide brand context, briefs, and target keywords; rely on SEO team for technical/programmatic execution.
  • Track organic performance and surface opportunities related to festival discovery and high-intent search.

Requirements

• Strong ownership mindset with direct impact on growth metrics (sign-ups, submissions, revenue).
• Ability to run multiple projects across channels concurrently and move quickly with iteration.
• Experience driving performance through email lifecycle and paid acquisition, with a strong testing and optimization approach.
• Strong reporting discipline focused on downstream conversion (not just top-of-funnel engagement).

Nice to Have

• Experience using modern marketing automation and testing at volume, including AI-enabled workflows.
• Familiarity with smart bidding/automation tools such as Meta Advantage+ and Google PMax.