Design Lead, Consumer

Role Overview

Maven Clinic is seeking a Design Lead (Consumer) to help build and scale its direct-to-consumer healthcare experiences. This is a founding, player-coach role with hands-on product design and formal line management responsibilities, reporting to the General Manager, Consumer.

Responsibilities

• Lead a small team of senior Product Design/UXR practitioners while also owning high-priority design work personally.
• Operate at the intersection of consumer growth, healthcare access, product craft, AI-native ways of working, and trust-sensitive design.
• Partner cross-functionally with Product, Engineering, Growth, Data, Clinical, Legal, Operations, and Support.
• Drive work across 0→1 product development and continuous optimization of live consumer journeys.
• Define and shape new journeys, create concepts, and prototype solutions for new consumer healthcare offerings.
• Improve key funnel and lifecycle experiences including:
  • onboarding, eligibility, pricing, payment, prescription
  • activation, retention, and cross-sell
• Use research, experimentation, data, and design craft to inform iteration and optimization.
• Design for decision-making users weighing affordability, navigating uncertainty, and deciding whether to trust Maven to start and continue care.

Requirements

• 7+ years of product design experience, including complex consumer journeys and 0→1 product growth.
• Experience formally managing or leading design teams.
• Strong, hands-on product design craft across:
  • UX, prototyping, visual design
  • mobile apps and responsive web.
• A portfolio demonstrating D2C product design leadership and systems thinking.

Nice-to-haves

• Not specified in the provided excerpt.