Data Scientist

Role overview

You will be a key member of the Marketing Science team as a Data Scientist. The role applies advanced analytics and data-driven insights to help optimize clients’ advertising campaigns and media strategies.

Responsibilities

• Develop and maintain media buying optimization algorithms using AI/ML to improve outcomes across KPIs
• Build audience segmentation and addressability models to enhance targeting precision
• Turn complex datasets into actionable campaign insights for planning and decision-making
• Implement yield management strategies to maximize supply utilization across an addressable TV portfolio
• Build and refine forecasting models for campaign performance across multiple channels
• Design and analyze A/B tests to improve effectiveness measurement
• Support the creation of robust campaign measurement methodologies

Requirements

• Proficiency in Python or R for data analysis and modeling
• Strong understanding of statistics and machine learning algorithms
• Experience with SQL and data manipulation
• Familiarity with data visualization tools such as Tableau or Power BI
• Knowledge of digital advertising concepts and metrics
• Strong analytical and problem-solving skills
• Excellent communication skills to present findings

Nice-to-haves

• Experience with marketing analytics and attribution models
• Understanding of programmatic advertising ecosystems
• Working knowledge of econometrics / MMM (Marketing Mix Modeling)