Data Analyst (Wellbeing product)

Role overview

The Chillio team at Kiss My Apps is looking for a Data Analyst (Wellbeing product) who will take ownership of scaling analytics and, over time, become a lead for the analytics direction. In this role, you will build the analytics foundation from scratch, create strong analytical pipelines, and turn data into actionable insights that guide decisions across growth, marketing, and the product.

Chillio is a wellbeing platform helping users build healthy habits, understand emotions, improve focus, and reach goals through a web (PWA) experience and iOS/Android apps.

Responsibilities

• Own the full lifecycle of marketing analytics, from raw data to decision-making.
• Build and scale data pipelines to support performance marketing across all paid channels.
• Create and maintain marketing dashboards with breakdowns by ad creatives and traffic sources to optimize LTV, CAC, ROAS, and funnel conversion.
• Develop and automate LTV models, conduct cohort analysis, and analyze revenue attribution across all channels.
• Partner closely with the marketing team to optimize budget allocation, scaling strategies, and channel efficiency.
• Support and evaluate marketing experiments (creatives, funnels, audiences, A/B tests).
• Ensure accurate attribution and consistent data across all marketing and product touchpoints.

Requirements

• 2+ years experience as a Data Analyst / Data Engineer or similar role in web marketing analytics/product analytics.
• Strong practical SQL skills and experience working with large datasets.
• Deep understanding of marketing performance metrics: CAC, LTV, ROAS, and payback period.
• Experience with cohort analysis, LTV modeling, and revenue forecasting.
• Experience with Tableau for dashboards and data visualization.

Nice to have / growth opportunities

• Potential to grow into building an internal analytics team and a lead role.
• Work with an existing analytics base (tables, dashboards, and processes), while data pipelines are supported by a separate team (you focus on analytics and business partnership).