About the role

Customer Success Manager (Remote/Flexible)

As a Customer Success Manager (CSM) at Aprimo, you’ll help customers succeed and realize maximum value from the platform. You’ll guide customers across the full journey—from onboarding through adoption and measurable value/ROI—by acting as a trusted advisor and marketing subject-matter expert.

Responsibilities

Build a deep understanding of customers’ businesses; perform customer health checks
Serve as a trusted advisor and advocate for customers; conduct regular executive business reviews
Provide customer insights based on their data and relevant industry trends
Ensure customers fully leverage Aprimo’s platform capabilities to meet marketing objectives
Act as the liaison between customers and internal teams
Handle customer concerns confidently and keep customers at ease
Develop and grow “champions” within accounts through education, coaching, and influencing

Own the customer journey across phases

Onboarding: Lead onboarding for new customers; ensure smooth and efficient implementation into their marketing ecosystem. Coordinate with the Onboarding Specialist and collaborate with the Account Executive for handoff.
Adoption: Monitor and analyze usage patterns to identify opportunities to increase adoption and engagement. Provide proactive guidance to drive integration into customers’ marketing strategies.
Value realization: Collaborate with customers to understand business goals and provide strategic recommendations to achieve measurable results. Conduct business reviews with stakeholders and communicate value/ROI.

Day-to-day with AI

Use AI tools for account research, call preparation, renewal analysis, and customer communications to improve speed and precision.

Requirements / Qualifications

Not explicitly stated in the posting.

Nice to have

Familiarity with marketing organizations and marketing technology (implied by DAM/marketing resource management context).
Experience with customer success motions including onboarding, adoption, and renewal/value reviews (implied by role responsibilities).

About Aprimo

Aprimo is a SaaS company that empowers marketing organizations with marketing resource management and digital asset management (DAM). Its platform helps enterprises plan, create, distribute, and manage marketing content and media in a shared repository while providing insights into content performance.

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