Customer Marketing Manager

Role Overview

Customer Marketing Manager at SentinelOne driving post-sale marketing to help customers maximize their investment in the company’s cybersecurity solutions. You’ll build campaigns and programs across the customer lifecycle, partner cross-functionally, and measure impact on performance metrics.

Key Missions

• Develop and execute targeted campaigns/programs to increase awareness of additional products among existing customers.
• Identify accounts ready for upsell and cross-sell based on customer journey and readiness signals.
• Collaborate with product marketing to translate product capabilities into customer-relevant value narratives.

Responsibilities

• Partner with Customer Success and/or Account Management teams to support customer lifecycle outcomes.
• Own reporting and performance measurement, including interpretation of pipeline/campaign metrics.
• Support renewal and expansion motions in a PLG or hybrid GTM context.

Requirements

• 5+ years of B2B marketing experience, including at least 2 years in customer marketing, lifecycle marketing, or a closely related role.
• Experience working directly with Customer Success and/or Account Management teams.
• Exposure to NRR/GRR frameworks and how marketing influences post-sale revenue.
• Strong data fluency: pull your own reports, interpret pipeline metrics, and discuss campaign performance.
• Comfortable executing multi-channel campaigns for existing customers.
• Excellent written communication skills to convert complex product value into clear customer messaging.
• Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase).
• Familiarity with marketing/CS tools (e.g., Salesforce, Marketo, and/or Pendo).
• Marketing experience in the cybersecurity industry.

Nice-to-haves

• Demonstrated ability to support renewal/expansion in PLG or hybrid GTM models.