Customer Marketing Manager

Customer Marketing Manager (Remote - US)

Drive customer marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation in a Business Services environment.

Responsibilities

• Build a customer reference program that turns users into vocal advocates
• Interview customers to create case studies and testimonials highlighting product value
• Collaborate with event and product teams to identify upsell opportunities within growth tactics
• Design and execute campaigns to increase adoption and utilization of the platform
• Develop user-facing collateral that simplifies legal-tech processes for existing customers

Requirements

• 7+ years in customer marketing, advocacy, or lifecycle marketing in B2B SaaS (legal-tech or AI background preferred)
• Strong ability to understand customer experiences, analyze pain points, and motivations
• Excellent writing skills (case studies, newsletters, promotional content)
• Experience coordinating programs across teams (e.g., Customer Success and Marketing)
• Experience managing customer programs such as advisory boards
• Experience executing email campaigns in HubSpot or similar platforms

Nice-to-haves

• Background in legal-tech or AI
• Additional experience in analytics-driven campaign improvement

Compensation & Benefits

• $105,000 – $120,000 annually
• Medical, dental, and vision insurance; maternity/paternity leave; short/long-term disability
• Learning opportunities from leadership team; company merchandise

Location

• Remote (US-based candidates only); no visa sponsorship