Customer Marketing Manager

Role Overview

Customer Marketing Manager (Marketing)

• Own lifecycle and customer marketing programs that drive revenue expansion within existing accounts.
• Report to the Director of Demand Generation & Marketing Operations.
• North star: expansion ARR and deeper engagement leading into renewals.

Responsibilities

• Email & lifecycle marketing:
  • Build and manage customer email programs to surface new product capabilities, create upsell moments, and drive adoption of features customers aren’t using.
  • Own the monthly customer newsletter, feature launch announcements, and ongoing adoption-focused programs.
• Onboarding & early lifecycle:
  • Take ownership of Ethena’s new-customer email onboarding and improve the program.
  • Create a structured first 90 days approach to accelerate time-to-value, increase feature adoption, and identify early advocates.
• Webinars & community:
  • Plan, produce, and host customer webinars on a regular cadence.
• (Additional customer storytelling/community work is implied in the posting.)

Requirements

• Strong customer relationship orientation and ability to craft compelling narratives.
• Experience building programs that tie to expansion revenue and renewals.
• Proficiency in running customer communications, especially email lifecycle marketing.

Nice to Haves

• Experience with webinars, adoption marketing, and customer community-style engagement.
• Familiarity with B2B SaaS growth and lifecycle measurement (implied by focus on ARR, renewal, and feature adoption).