Customer Experience Marketing Manager

Role Overview

As a Customer Experience Marketing Manager at Aledade, you will design and run customer experience (CX) and lifecycle marketing strategies that enhance the customer journey. You’ll partner cross-functionally to deliver consistent, connected customer experiences across key stages—while measuring performance through relevant KPIs.

Responsibilities

• Own customer journey & lifecycle marketing across stages including growth, onboarding, engagement, renewal, retention, and advocacy.
• Build, manage, and optimize customer-facing campaigns, nurture programs, and communications to support:
  • customer engagement and education
  • retention and long-term partnership success
• Define, track, and report KPIs for CX marketing programs, including:
  • engagement, conversion, participation
  • campaign performance
  • retention-related metrics
• Take broad business priorities and turn them into executable plans, identifying risks, dependencies, timelines, and documentation needs.

Requirements

• 8+ years experience in B2B marketing, lifecycle/customer marketing, customer success marketing, growth marketing, campaign management, or marketing operations.
• Strong ability to work independently, exercise strategic judgment, and drive work from idea to completion with limited oversight.
• Experience building and executing multi-touch campaigns and lifecycle/nurture/engagement programs.
• Solid understanding of customer journey strategy, segmentation, messaging, campaign planning, and performance measurement.
• Demonstrated program ownership from strategy through execution (plans, timelines, stakeholder alignment, follow-through).
• Ability to identify risks/blockers/dependencies and escalate with recommendations.
• Strong writing and messaging skills for customer-facing and executive-ready communication.
• Strong analytical skills and comfort using campaign data and customer insights to measure impact.
• Ability to influence without authority, align stakeholders, document decisions, and drive next steps.

Nice to Have

• Healthcare/value-based care, SaaS, or other complex B2B experience.
• Experience with Salesforce and HubSpot (strongly preferred).
• Healthcare provider/payer/healthcare tech experience.
• Experience with lifecycle, retention, customer engagement, or customer advocacy programs.
• Monday.com experience (strongly preferred).
• Bachelor’s degree in Marketing/Communications/Business/Health Administration or related field.

Work Setup / Environment

• Full remote, remote-first with flexible schedules and generous benefits.