CRM Marketing Technologist

About the role

Join Babylist as a CRM Marketing Technologist, where you'll own complex lifecycle and CRM initiatives from strategy through execution. You'll work closely with cross-functional teams to define the approach, build the infrastructure, and continuously improve the quality and efficiency of Babylist's CRM programs. This role offers a remote work environment, competitive benefits, and the opportunity to make a meaningful impact in the lives of parents and families. Key missions: Posséder des initiatives complexes de cycle de vie et de CRM, de la stratégie à l'exécution, en dirigeant la découverte technique, en concevant des solutions évolutives et en construisant des programmes de haute qualité.. Collaborer étroitement avec les équipes interfonctionnelles pour définir l'approche, construire l'infrastructure et améliorer continuellement la qualité et l'efficacité des programmes CRM.. Identifier et mettre en œuvre des outils d'IA et d'automatisation qui réduisent l'effort manuel tout au long du cycle d'exécution, et servir d'expert interne sur ce qui est possible. Profile: - You’re a technical builder — you know how to design advanced journeys, build audience logic, and construct conditional flows inside an ESP like Iterable, and you’re comfortable leading technical discovery before the first line of a brief is written - You operate well in ambiguity. You can translate a vague product marketing problem into a clear lifecycle strategy, identify the right technical approach, and document the tradeoffs before you build - You’re self-directed and detail-oriented, with the communication skills to work fluidly across Lifecycle Strategy, Product Marketing, Analytics, Creative, and Engineering without needing a lot of process scaffolding - You’ve used AI to meaningfully scale CRM programs — in execution, QA, audience logic, or workflow automation — and you can point to specific things you built or shipped - You have 5+ years of experience on a CRM marketing team, with a track record of owning complex lifecycle initiatives from strategy through execution — not just executing tasks handed to you