About the role

Role Overview

Ramen Bae is seeking a Creative Strategist to build and lead the creative engine behind its DTC ramen brand. You will own performance-driven creative for paid social—Meta being the largest channel—and turn customer and performance insights into video ad concepts and assets that convert.

Responsibilities

Creative Strategy (Paid Social / Performance Marketing)
- Own creative strategy across paid social performance marketing channels, with a strong focus on Meta.
- Build and manage a repeatable creative testing framework (hooks, formats, scripts, offers, concepts, personas, audience segments).
- Develop creative angles from customer pain points, product benefits, trends, competitor research, customer reviews, and performance data.
- Plan creative across the full customer journey (problem-unaware → ready-to-buy).
- Own the pipeline of performance video assets, including:
  - UGC, creator-led ads, founder-led content
  - product demos, recipe content, narrative ads
  - comparison ads, social-first concepts
- Analyze creative performance to find winning patterns and scalable concepts.
- Help improve ROAS, CAC, conversion rate, and revenue through stronger creative strategy and execution.
Creative Production & Execution
- Manage the creative workflow from concept → brief → scripting → production → editing → feedback → delivery.
- Write high-impact hooks, scripts, ad briefs, and creator directions.
- Direct creators, editors, freelancers, agencies, and internal partners to produce assets.
- Build systems for ideation, testing, asset organization, feedback, iteration, and reporting.
- Ensure creative is on-brand and optimized for paid social performance.
- Stay current on social trends, competitor ads, creator formats, and emerging opportunities.
- Step in as needed (writing, editing review, sourcing creators, organizing assets, execution).

Requirements

3+ years of experience in creative strategy, performance marketing, paid social creative, DTC ecommerce, or a performance creative agency.
Strong understanding of paid social creative, especially Meta.
Deep knowledge of what drives video ad conversion (hooks, pacing, messaging, storytelling, offers, visual structure).
Experience building or contributing to a creative testing system that generates new concepts.

Nice to Have

Bonus: Ability to shoot and edit creator-style content.

About Ramen Bae

Ramen Bae is the original dried ramen toppings company, focused on improving instant ramen by offering better toppings. The brand has grown rapidly through viral marketing and a loyal customer base, and it recently launched protein ramen as it continues scaling its DTC growth.