Creative Director

Role Overview

As Creative Director at Zepp Health, you will manage and direct the creative team and set Amazfit’s overall global creative direction. You’ll lead multi-disciplinary creative squads across projects, partnering closely with marketing stakeholders and internal/external teams to deliver innovative, well-crafted creative solutions.

Key Responsibilities

• Lead and manage the creative team; coach creatives across diverse backgrounds.
• Set creative direction and cultivate the overall global creative strategy for Amazfit.
• Partner with Art, Narrative & Experience storytellers and producers to deliver end-to-end creative across channels.
• Ensure creative excellence and collaboration to support brand marketing plans and key consumer concepts.
• Drive seasonal and long-term initiatives, with a focus on the annual brand map.
• Work with Marketing to strategize against brand moments and align deliverables to business priorities.
• Manage internal and external multi-disciplinary squads to execute work across digital and physical channels.
• Develop people through performance management, recognition and rewards, and individual growth opportunities.

What You’ll Work On

• Developing and leading creative for seasonal and long-term brand origination.
• Driving creative in areas such as:
  • Art direction & graphic design
  • Narrative & storytelling
  • Experiential design & consumer journeys
  • Film and moving image
  • Digital and physical channels
• Building relationships with Marketing functions to shape creative strategy and creative pipelines globally.

Leadership / Accountabilities

• Instill trust through honesty, integrity, and authenticity.
• Foster effective teamwork across diverse perspectives.
• Develop others to align career goals with organizational goals.
• Think strategically to translate future possibilities into breakthrough concepts.

Requirements

• Proven experience leading creative output and managing teams (people-manager).
• Strong conceptual process and ability to drive creative across multiple disciplines.
• Experience partnering with marketing and collaborating across internal and external creative partners.

Nice-to-Have / Background Signals

• Experience with lifestyle brands at marketing agencies.
• Experience operating within matrix organizations and navigating stakeholders effectively.