Creative Director YouTube

Role overview

Creative Director focused on building and scaling Flick’s YouTube presence. You’ll own YouTube content end-to-end—from concept and research through production, publishing, and performance analysis—working with founders, the product team, and the filmmaker community.

Responsibilities

• Develop and execute Flick’s YouTube content strategy
• Research trends and audience interests across AI filmmaking, film production, animation, and creative technology
• Create video concepts and define titles, hooks, and thumbnail directions
• Write scripts and structure videos to maximize audience retention
• Produce content including:
  • Product walkthroughs, tutorials, interviews, creator stories, and behind-the-scenes
• Edit long-form YouTube videos and repurpose into Shorts/social clips
• Publish and optimize videos (titles, descriptions, chapters, tags, thumbnails)
• Track and improve performance using metrics such as:
  • Click-through rate (CTR), watch time, retention, subscriber growth, conversions
• Experiment quickly with new topics, formats, and storytelling approaches

Content examples

• AI filmmaking tutorials and workflow breakdowns
• Product launches, feature walkthroughs, and creative experiments
• Creator interviews, case studies, “How I made this” style videos
• Short film and visual storytelling breakdowns
• Behind-the-scenes from the Flick team
• Educational content on directing, storytelling, cinematography, and creative AI

Requirements

• Proven experience creating YouTube content (YouTube-first)
• Strong understanding of YouTube growth mechanics: titles, thumbnails, hooks, retention, and channel growth
• Ability to take a video from concept to final upload independently
• Strong skills in video editing and visual storytelling
• Comfortable appearing on camera or directing on-camera talent
• Strong writing and communication skills (explain complex products clearly)
• Comfortable working independently in a fast-moving startup
• Genuine interest in AI, filmmaking, storytelling, and creative technology
• Willing to test ideas, analyze performance, and iterate

Nice to have

• Experience growing a YouTube channel
• Content creation for SaaS/AI/filmmaking/design/creative technology companies
• Familiarity with AI image/video generation tools
• Experience interviewing creators / producing documentary-style content
• Motion graphics/animation/sound design/thumbnail design skills
• Background knowledge in filmmaking, cinematography, or screenwriting
• Existing YouTube channel or portfolio