Creative Director - Remote Position

Role Overview

As a Creative Director at Bethany Christian Services, you will lead and execute a comprehensive creative strategy that advances the organization’s mission. You will own brand standards and guide integrated campaigns across content, design, and storytelling—ensuring consistency, effectiveness, and measurable engagement.

Key Responsibilities

• Lead creative strategy integrating content, design, and storytelling aligned to Bethany’s mission and priorities.
• Define and maintain brand standards for voice, tone, visual identity, and storytelling across all channels.
• Oversee integrated campaign execution, including:
  • fundraising initiatives
  • media efforts
  • internal communications
  • ensuring consistency and effectiveness
• Lead and manage a creative team (designers, writers, and creative specialists): coaching, mentorship, and performance oversight.
• Set creative direction and priorities; manage workload and ensure on-time delivery of high-quality outputs.
• Serve as the primary communications creative leader for brand expression, messaging frameworks, and storytelling standards.
• Partner with Marketing and stakeholders to turn objectives, audience insights, and performance goals into creative concepts and deliverables.
• Ensure assets are optimized for digital, social, web, print, video, and paid media.
• Maintain and evolve brand guidelines, ensuring consistency across regions and programs.
• Use data and performance metrics to refine messaging and improve engagement and conversion outcomes.
• Collaborate cross-functionally to align creative priorities with organizational goals.
• Oversee creative workflows, processes, and project timelines for efficient execution.
• Build partnerships with internal teams, vendors, and external partners to support creative innovation.
• Stay current on industry trends, emerging technologies, and best practices in content and storytelling.

Requirements

• Bachelor’s degree in Marketing, Communications, Design, or related field (accredited).
• Master’s degree preferred.
• 5+ years experience in creative direction, content strategy, branding, or digital marketing.
• 3+ years experience leading/managing creative or content teams.
• Demonstrated experience leading integrated content + design strategies across multiple channels (digital, print, social, video).
• Strong understanding of brand strategy, storytelling, audience segmentation, and digital engagement best practices.
• Ability to translate organizational objectives and data insights into creative strategies and outputs.
• Proven success working in cross-functional, matrixed environments.
• Strong project management skills (multiple priorities, deadlines).
• Excellent written and verbal communication skills.

Nice-to-haves / Additional Notes

• May be required or asked to participate in Bethany-sponsored events.
• Other responsibilities may vary by program/department.