Creative Director (Remote)

Role Overview

Huckleberry Labs is seeking a Creative Director (Remote) to shape the company’s brand expression—both strategically and hands-on. You’ll connect business goals (growth, conversion, retention) with emotive, high-performing storytelling that strengthens trust with parents.

Responsibilities

• Strategic Brand Ownership: Own and steward Huckleberry’s visual and narrative identity across all external touchpoints.
• Creative Vision & Storytelling: Lead conceptual development of brand-led marketing campaigns, translating marketing objectives into compelling visual stories.
• Brand Refresh Leadership: Architect and oversee the evolution of the brand identity, defining the future “look and feel” and guiding implementation.
• Creative Direction & Mentorship: Provide direction to the Senior Designer and external partners; review work for both aesthetic excellence and strategic alignment.
• Cross-Functional Partnership: Collaborate with Brand Marketing, Product, and Executive leadership to ensure brand vision supports business goals and product innovation.
• External Representation: Ensure the brand ethos is reflected in campaigns, partnerships, and content.

Requirements

• 10+ years of professional design/creative experience, including 4+ years in a creative leadership or art direction role.
• Proven success in strategic brand building in a high-growth tech company and/or consumer-facing or mobile app environment.
• Strong portfolio demonstrating storytelling, brand systems, and multi-channel campaigns that impact results.
• Strategic mindset: understands how design drives business outcomes and user trust.
• Ability to communicate creative decisions to non-creative stakeholders.
• Deep expertise in brand architecture and evolving brands that remain scalable and culturally relevant.
• Collaborative, high-ownership style suited for a fast-paced remote startup.

Nice-to-Haves

• Experience partnering across brand, product, and executive leadership to align brand vision with product innovation.